Professional Interior Designer
40+ years Experience
Dawn Gough is an experienced designer who has been working with several high end furniture manufacturers and retailers across the west coast. She has expert knowledge of the principles and elements of interior design and provides an array of design services.
Dawn strives to meet the needs of each individual client whether their preference is Metro Modern, Coastal Comfort, Rustic Tahoe, Transitional or Traditional. In doing so she creates a sense of feng shui to create a harmonious balance in the home. She enjoys assisting her clients in developing small to large spaces from residential to commercial spaces.
Most importantly, Dawn is artistically inspired and understands the concept of functionality and beauty. She will incorporate your sentimental pieces while introducing you to future favorites, developing the feeling and timeless style that you desire.
Professional Interior Designer
Tim’s background in Interior Design, Construction Design, Floral Design, European Fabrics and
Antiques has yielded a design style that is personally unique; his work comes from the heart, inspired by people.
A native of Texas, Tim’s work and inspiration have included art shows in Houston, Los Angeles and Palm Springs as well as interior design and consulting in New York City, Scottsdale, Dallas, Malibu and Beverly Hills. He has also done numerous fundraising and floral design for major charities in the US and Mexico.
Some celebrities that he has worked with included Bette Midler, Barbara Streisand, Oprah, Cher, Mr. and Mrs. Buzz Aldrin, Mrs. John McCain and others. Tim did live previously in Santa Cruz and the Monterey Peninsula and is glad to be back to pursue his passion of working with and assisting the residents in this area.
Professional Interior Designer
Jen began her education in Set Design which lead to her early career in fashion window design for shops such as Saks Fifth Avenue and Nordstrom. This high end retail experience prepared her to be a branding consultant and interior designer for Physique 57, Studio Barre and Hot 8 Yoga.
After merchandising the first NYC retail Baker Furniture gallery, she became a Visual Director at ABC Carpet & Home. She also worked with top architects at the New York Design Center, where she gained exposure to some of the most dynamic spaces in the U.S.
Her expertise in color and composition led to photo styling with Mark Seliger, David Bowie, Fergie, New York Times, Chicago Magazine, and Audi.
Most recently she was the interior designer and retail director for 5 historical Moonstruck Chocolate retail locations and yes she worked in a chocolate factory.
Jen is also a chef so she loves working with clients who have a passion for entertaining just like herself. Her ability to create environments based on the personalities of her clients is grounded in years of creative partnerships for business and homes alike.
Professional Interior Designer
Daniel Pedroso, a native of Sao Paulo, Brazil began his career as an architect and led multiple projects from conception to execution in both residential and corporate design. His ability to listen and understand what’s important to the client is the foundation of his success in Interior design. Collaboration builds a customized approach unique to each client and is critically important to Daniel’s process. He’s an expert in lighting design which is frequently overlooked. He understands what’s needed to punctuate form, color and function with just the right light. A global citizen, Daniel has lived throughout Europe applying his talents to incorporate design principles of different cultures to create unexpected possibilities. He’s also specialized in ceramics and produced sculptures that have been shown in Carmel, local art events and does commission upon request. As an accomplished ceramicist Daniel has also shown his work in New York and in other parts of California.
Extraordinary design must be transformational and embody the client’s personality. Design must touch all your senses, like a story unfolding to create an emotional connection. The visual is only successful when it is felt within the heart.
Stage 3 | Quotation
Designers will work closely with the client to best guide them in the process of making final selections and also help visualize how the different components will come together. Designers will spend countless hours selecting the right fabric out of hundreds of manufacturer samples, custom designing the perfect sofa, and determining the best materials to create your dream home.
Stage 1 | Consultation
Designers will meet with the client for an in-store appointment to get a feel for how the client actually lives in the home, and how they intend to use the space. Designers will also discuss project requirements, budgets, timeframes, and desired outcomes.
Stage 2 | Proposal
After meeting with your designer, a time will be scheduled to come to the home to develop a floor plan and take necessary measurements. The Initial Home Consultation is $250, ($100 toward store purchase). Additional design services are available at $150 per hour. This can include: floor plans, color palette, selection of fabric, flooring, and wall color, drapery treatments, specifying furniture, and accessorizing. Once all of the components of the project are selected, your designer will present to you their proposed plan for your home. As a client, this is an especially important time to express any concerns, questions, or doubts.
Stage 4 | Implementation
This is where the new design starts to come to life. Designers will review drawings with contractors, coordinate installation and delivery of furniture and goods, and ensure that everything is going according to plan.
Stage 5 | Completion
After the work is completed, the client will walk through the new space with the designer to ensure the client is satisfied with the overall design. Any necessary paperwork or adjustments will be finalized.
SELECTING THE PERFECT SOFA
A sofa or sectional is easily one of the most important pieces of furniture you will buy, since most of the floor plan revolves around it. With so many options and styles, choosing the right sofa can be overwhelming. Here are some questions to consider before making the commitment.
1. How will the sofa be used?
This question is most important because it determines the size and features that best fit your needs. For example, if you are a person who entertains often, you might consider a sofa with firm seat edges to ease balance, with an average height of 20”.
2. How many seats/cushions do you need?
This answer will largely depend on how you will use the sofa. Keep in mind, the number of cushions does not mean the number of people you can fit on the sofa. Typically, for a family room, the fewer the cushions, the better. Especially if you have children that play on the furniture.
3.What type of fabric or upholstery should you choose?
The first thing to consider is the intended use of the sofa. If you are a person with small children or pets, you might select a performance fabric. A leather upholstery is generally the best option for serious usage as it usually does well with age.
HOW TO SELECT A COLOR SCHEME FOR YOUR LUXURY HOME
When it comes to selecting a color palette for your home, it can be very overwhelming with so many colors to choose from. Committing to a certain color can be difficult for consumers when it comes to decorating their home. Although there is no right or wrong choice, there are some steps you could take to help you select the color that sets the overall tone of your home.
Understand the floor plan
Since any room can have a main feature that stands out, it’s best to select a color scheme that compliments that piece. When you are determining which room or areas are visible from another room, looking at the floor plan is the best place to start. Spaces that co-exist should be complementary to one another to create a sense of flow and harmony.
Creating the mood
Color evokes emotion on a subconscious level. Although, not everyone reacts to color the same, they will all register a similar reaction. Deciding what mood you are going for will help you choose colors that enhance that feeling or emotion. Warm colors will lend themselves to an energetic and fun vibe, whereas cool colors create a sense of relaxation and calmness.
Here are the basic responses to color as follows:
White | simplicity, clarity, purity, cleanness
Grey | neutrality
Red | intimate, passion, warmth, energy
Orange | sensuality, warmth, fun
Yellow | evokes creativity, welcoming, optimism
Green | tranquil, peace, restful
Blue | coolness, serenity, meditative
Violet | stimulating, spiritual, luxury
Pink | fun, feminine, lively
Brown | warmth, nature
Be creative in your color palette
The look and feel of your home should reflect your personality. If you are looking for something dramatic and colorful, a complimentary color scheme will help you achieve that. A complementary color scheme is two colors that are opposite each other on the color wheel. You can add plenty of color to a space by using a monochromatic color scheme as well, by using various shades of the same color. By knowing the intensity of the mood you wish to create, you can determine the right color scheme for your space.